How Gymshark made post-purchase gains using accurate carrier data

Building an athletic brand means no rest days

Growing a multi-million dollar athletic brand doesn’t happen overnight. And as Gymshark began to scale, this meant more customers, more carriers, and more complexity.

One key issue Gymshark faced was having trouble with visibility across all the carriers they work with. With over 20 different carriers to think about, they didn’t have a single place to view everything at once, and this led to inefficient processes and a stalling of their growth.

Enter AfterShip.

shipment tracking
response time for WISMO tickets
carrier performance

Not your typical garage brand

From humble beginnings in a garage in the UK in 2012, Gymshark has grown to become one of the premier sports clothing brands serving shoppers in over 180 countries, with a social media audience of over 17 million. They’ve been driving this growth with their purpose to unite the entire conditioning community.

With that kind of growth, comes new problems to conquer: more orders to fulfill, new regions to learn, a more complex network of carriers — all interacting with one another in various time zones. In the arena of sports apparel, you're consistently surrounded by industry giants who understand that every customer interaction is a chance to separate yourself from the pack. Now imagine trying to compete with these brands when you're struggling to gather all of the tracking and shipment data that your customers need.

180 countries

180 countries

Worldwide shipping

United Kingdom

United Kingdom


Active Sportswear

Active Sportswear


AfterShip helped Gymshark reach a new PR

Gymshark used AfterShip to provide a streamlined view of all their carrier data, and automated, branded shipment tracking for customers.

Their ideal solution also needed to integrate with Shopify and give them the ability to onboard new carriers with accurate and complete data. Aftership’s connector and integration seamlessly help merchants to track and trace their orders across 980 couriers worldwide in one place. This was the perfect solution for Gymshark as they continued to scale and grow in new markets — reaching new heights and setting new records. With AfterShip in place, they have seen improvement in visibility and efficiency across all their carriers, allowing them to focus on what they do best — making the best athletic apparel in the world.

Success is all about visualizing

With AfterShip, Gymshark is able to take advantage of the benefits of seeing all their data in one place. This includes:

  • Ability to onboard staff more efficiently

    During peak times, team expansion becomes exponentially more difficult, simply because the information you need to explain lives in multiple places. Since AfterShip consolidates carrier data in one place, it allows the entire team to move more efficiently. There’s no more jumping from one system to another, and far less context-switching.

  • Visibility into all shipment data

    No more fragmented data across different carriers and warehouses. With AfterShip, Gymshark can see all their carrier data in one place, making it easier to troubleshoot any issues that may arise. This is particularly useful during times of high volumes, such as launches and the holiday season.

  • Decreasing service response times for WISMO tickets

    With AfterShip, customer care teams can provide a faster and more accurate response. For example, if a customer is wondering why their tracking information hasn’t been updated, the team can check AfterShip and see that the carrier is experiencing delays without having to jump around from system to system.

  • Ability to evaluate and review carriers

    In the past, it was difficult to get an overview of all the carriers that Gymshark was using. This made it hard to compare and review them. With AfterShip, they’re able to see performance data for all their carriers in one place, making it easy to identify areas for improvement. This is important because it allows Gymshark to work with the carriers that are providing the best service, and make changes where necessary.

The moral of the story?

As you scale your business, it’s important to invest in solutions that will help you automate and streamline your processes. AfterShip is the perfect tool for businesses that are growing and need a solution to help them keep track of their carrier data. It’s cost-effective, easy to use, and integrates with some of the most popular eCommerce platforms out there.

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